Technical wholesaler Van Enckevort chooses Pulse

Future-proof with Microsoft Dynamics AX

“From technical wholesale to service provider” is the goal, according to Lei Verstraelen, Financial Director at Van Enckevort. Van Enckevort is a technical wholesaler in builders’ hardware, ironware, finish hardware, tools, machinery and fittings. With eleven branches, at strategic locations in Limburg and Brabant, Van Enckevort is a leading and reliable partner for the construction industry in the Netherlands. Following an intensive ERP selection process, Van Enckevort selected Pulse, with Microsoft Dynamics AX to replace E-Hardware Trade (E-HWT). Pulse spoke to Lei Verstraelen about the reasoning, its strategy and the run up to the implementation of Microsoft Dynamics AX.

Van Enckevort is making a transformation from wholesaler to service provider, the aim being to provide its end customers with a total solution. “With the current ERP system, we were no longer future-proof. We often faced unexpected surprises. Data was inconsistent and the connection between the sub-accounts and main accounts was poor. The numerous individual packages that we had resulted in extra work in terms of, for example, collecting and analysing essential data. Combined with the amount of customisation, there was no confidence in the system and it was high time that something new was started”, Verstraelen explained.

Goal and vision

Van Enckevort manages several activities, such as distribution from the central warehouse, sales in eleven regional branches, project-based total solutions for security and access control, supply of personal protective equipment and all of the foregoing went through different sales channels, such as: over-the-counter sales, call centre, project sales and tendering, webshop. In 2014, a decision was made to start looking for a new ERP platform. Verstraelen had a specific vision and approach in mind. “We would then address all processes. From CRM, stock management, logistics, the B2B webshop through to the store automation of the tills. We wanted this within an ERP system. We anticipate that we can support this within the Dynamics AX standard. Whereas it was suboptimal in the old situation, we are moving to integrated control of our process, which allows us to monitor performance realtime using key figures and where we can convert the feeling into figures.” In terms of the webshop, Verstraelen has clear expectations. “This must make it easier to order online. We expect this to relieve the pressure on the sales force, to enable them to focus on what they are good at.” We began by mapping our processes. “But not before a clear goal was formulated. Reviewing and optimising our processes using Microsoft Dynamics AX and Pulse should ultimately result in a reliable financial system, elimination of customisation and external packages. As well as the widespread functional improvement, the use of this system must contribute to a higher level of customer satisfaction, reliable management information, improved reporting and savings in terms of time. The anticipated increased efficiency will enable the current team to expand further.”

Let the customers confirm

The next step in the selection process was a market scan. Verstraelen: “I started to look for an ERP package for a medium-sized technical wholesaler. We only defined a limited number of key points on a couple of A4 sheets, which served as the guide. Through a number of seminars, I took a look at a number of packages free of obligation. In addition, I

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phoned a number of customers and asked questions about their partnerships. I soon received the confirmation. The anticipated fruitful cooperation, in-depth approach, commitment and thorough analysis of Pulse was confirmed in the discussions with their customers. Pulse assesses beforehand whether the project can be a joint success. I advocated that, but mainly also the aim to remain within the frameworks,” Verstraelen concludes. Omnichannel In today’s market, trade companies are hybrid in nature. Van Enckevort is an excellent example of this. Hiljon te Boome, Director of Operations at Pulse, acknowledges the market developments: “At Pulse we are seeing an increasing demand for support of an omnichannel strategy. We see many companies skipping links in the chain and delivering directly to the end customer. At Van Enckevort, this was already the case and that is why Microsoft Dynamics AX is an excellent fit here. In addition, from an omnichannel point of view, the functions of AX2012 have been upgraded substantially with the arrival of R3. We have therefore also firmly embraced all of the foregoing and we at Pulse wish to ensure that these companies are future-proof with the help of Microsoft Dynamics AX.” About Van Enckevort Group Van Enckevort is a technical wholesaler in builders’ hardware, ironware, finish hardware, tools, machinery and fittings. Van Enckevort is a leading and reliable partner for the construction industry in the Netherlands. At eleven branches, at strategic locations in Limburg and Brabant, Van Enckevort has professional sales teams in both the front office and the back office, available to you. Van Enckevort has a special project department which can offer a complete service for construction projects. Project support is provided from foundation to commissioning, if required on a call-off basis by door, floor or product. Read more about Van Enckevort at www.enckevort.com.