The Pulse Customers Day aims to bring customers closer together, to allow customers to benefit from the latest knowledge and to ensure they are fully informed about the developments relating to Pulse and Microsoft Dynamics AX. For example, Pulse was the first in the Netherlands to show a live demo of Microsoft Dynamics AX 7. Trendwatcher Adjiedj Bakas kicked off the day to help prepare the guests for the future. What does technology do for and with humans? Mathijs Bouman, famous from RTLZ, the Financial Dagblad newspaper and De Wereld Draait Door, closed the day with a sensational and interactive demonstration, combined with a good dose of humour, about big data and robotisation. Is there a correlation between the quantity of chicken that is consumed and the import of oil? Or a correlation between the number of drownings and the number of times Nicolas Cage appears on TV? It furthermore transpires that countries that use robotisation boast economic growth and low unemployment. A provocative and confrontational demonstration, but with perspective.