Information available 24/7
When placing an order, B2B customers require a lot of detailed information. For example, stock status, real-time availability in terms of colour, size or variation for each product and delivery times. Out of habit and convenience, B2B customers often still pick up the telephone to request product information, to place orders or to view changes and order history. By making all of this information and these functionalities available in real-time in an online sales portal, accessible on different mobile devices and the desktop, your customers will have this information to hand 24/7. This relieves the pressure on your sales department and you will work more efficiently.
Transparency in all channels
In terms of their range, prices and discounts, wholesalers and manufacturers have different agreements with each individual customer. That is why it is a little more difficult to give B2B customers a ‘commercially personalised’ experience. Only when these aspects are fully transparent on your sales portal to both your commercial customers and to your staff, will they start to replace the existing channels, such as telephone or fax.