A trendsetting market, that influences everything.
The automotive industry is a complex and very interesting business sector. Complex because of the large number of economic, legal and, for example, environmental areas of overlap and interesting because the car and, in a wider sense, mobility is high on consumers’ lists of priorities. The car is a perfect living lab for innovation and new technology and entertainment, fuel and navigation are topical examples of this. In the future will we be driving cars ourselves and will we even own cars? This market introduced the ‘lean’ concept which is a sensible methodology across all segments.